In the sneaker world, Kanye West’s Yeezy line has been hard to ignore. The hype around his collaboration with Adidas has sneakerheads lining up for hours or paying sky-high prices to resellers just to get their hands on a pair.
But while Yeezys grab the headlines, it's the classic Adidas Superstar that’s been quietly dominating sales. According to Bloomberg, the Superstar - not Yeezy - was the true cash cow for Adidas in 2015.
Adidas moved an incredible 15 million pairs of Superstars that year. First launched in 1969, this iconic shoe has stood the test of time, attracting fans across all ages and styles.
The secret to this enduring success? Adidas has continuously refreshed the Superstar line, keeping it relevant while staying true to its original design. Collaborations like the one with Pharrell Williams, which introduced 50 new color options, have kept the Superstar on-trend and versatile, solidifying its place as a staple in footwear fashion.
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