When it comes to revolutionizing sneakers, Common Projects stands at the forefront. With minimalist shoes sporting not-so-minimal price tags, they've redefined what it means to be a "new classic."
Designed in New York but crafted in Italy, where craftsmanship reigns supreme, Common Projects has earned a place in the closets of superstars, celebrities, and top-tier fashion icons. Their simple yet elegant sneakers have become synonymous with high-end, casual luxury.
Just as Steve Jobs transformed Apple into a tech icon, Flavio Girolami and Peter Poopat have done the same for footwear, with Common Projects now being regarded as the "Apple of the sneaker world." Mention "luxury white sneakers," and most people will immediately picture their famous Achilles line.
Flavio Girolami (left) and Peter Poopat (right), founders of Common Projects.
Their suede Chelsea boots, another big hit for the brand, have found favor among trendsetters like Kanye West.
Then there's the BBall line, a minimalist take on basketball sneakers that adds yet another layer of sophistication.
And of course, the Achilles line continues to evolve with fresh colors and new materials being added regularly, keeping the design modern yet timeless.
What started with a simple white sneaker has blossomed into an empire. In addition to their iconic Achilles sneakers, Common Projects now offers a range of Chelsea boots, lace-up boots, leather derby shoes, and more. With each new collection, they push boundaries while staying true to the clean, understated aesthetic that made them famous.
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