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Writer's pictureTom Goedhart

Mastering Style: It All Starts with Color

When it comes to fashion, color is just as important as fabric, design, and fit. We’ve all been there - standing in front of our closet, second-guessing our color choices, only to end up with an outfit that doesn't quite work the way we imagined 😅. To help you avoid those fashion “failures” right from the start, let’s break down some simple, proven color coordination strategies that will make sure your outfits always come together in style.


Start with Neutral Tones

You’ve probably heard of the color wheel theory (if not, a quick Google search will clear things up), which lays out what colors work well together and which ones clash. But let’s skip the technical stuff and focus on what really works - neutral tones. These colors have very low contrast and are incredibly versatile, making them the perfect foundation for any outfit. Black, white, gray, beige, and navy blue are your go-to neutrals.

The more neutral-colored pieces you own, the easier it becomes to mix and match. They act as the backbone of your wardrobe - think basic t-shirts, shirts, and pants. And when you’re feeling adventurous with colors, you’ll have a solid base to build on 😁.


Find the Colors That Work for You

Everyone has different colors that work best for them, and this depends on things like your skin tone, hair color, and even your eyes. For example, if you have fair skin, go for darker, richer shades instead of pale or bright tones. These are known as “skin-enhancing” colors 😆. If your eyes have a brown tint rather than deep black, then brown shades will complement them perfectly.

But hey, sometimes theory can take a backseat to personal style. The colors you feel best in might be the ones that simply make you happy! Lay out your clothes on the bed and take note of the colors that dominate. Which pieces make you feel good when you wear them?


Next, try matching the remaining colors together. Are they easy to pair? Too contrasting? Do you need to add another color to balance things out? Asking these questions will give you a clearer idea of how to shop smart and build a versatile wardrobe. Don’t shop impulsively - focus on practicality and longevity 😉.


Try Tone-on-Tone Pairings

“Tone-on-tone” means pairing two or more shades that share a common color base. A classic example is combining a light blue shirt with a navy blue jacket. This combo works because the colors are close enough to complement each other while still creating a nice variation.

Just be careful with the shades. For instance, wearing a navy shirt with navy pants might feel too uniform, but swapping the pants for lightly washed blue jeans completely changes the vibe.


Opt for Contrasting Colors

An outfit without contrast can seem flat. However, you don’t need to go overboard with bold or jarring combinations. A navy blazer with gray pants or desert boots with olive chinos creates just the right amount of contrast. The trick is balancing the two shades so your eye can easily distinguish between them.

For contrast, choose one dominant color and let another play a supporting role. For example, a light pink shirt with a gray suit can work well - just use accessories like a burgundy pocket square or tie to echo the pink without overwhelming the look.


Be careful not to go overboard with more than two contrasting colors. If you introduce a third, keep it muted: burgundy instead of bright red, olive instead of neon green.


Adapt Your Colors to the Seasons

As temperatures change, so should your color palette. Dark colors are perfect for colder months because they absorb heat, while lighter colors are great for warmer weather as they reflect light.


You don’t need an entirely different wardrobe for each season, though. You can still wear your favorite colors year-round - just adjust the focus. For instance, in the summer, shift from beige to brown, and let navy and darker browns take over in the winter.

Vibrant summer colors like red and green can be swapped for their cooler counterparts - think burgundy instead of bright red, or olive instead of bright green. And don't forget that neutral tones can work in any season, no matter what time of year. They’re the most versatile items in your closet and always worth investing in.

In conclusion, mastering color coordination is key to creating stylish, timeless outfits. By starting with neutral tones, finding your personal palette, experimenting with tone-on-tone and contrast, and adjusting your colors with the seasons, you'll never go wrong with your wardrobe choices.


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