When you think of tech professionals, what comes to mind? For many, it's a vision of simplicity - hoodies, sneakers, and flip-flops dominating their wardrobes. It’s easy to assume that concepts like fashion and elegance are lost on them. Some might even say that the time they save by skipping the mirror allows them to focus on achieving extraordinary things.
But Kevin Systrom, CEO and co-founder of Instagram, challenges that stereotype. "I seem to be the only guy in Silicon Valley who likes to wear suits and ties," he quips, showcasing his distinctive approach to style.
While tech giants like Tesla, Facebook, and Google invest heavily in design to enhance their products' appeal, Systrom believes we should also prioritize our personal style. This progressive perspective makes him a standout figure in Silicon Valley, where the focus is often more on algorithms and metrics than on appearance.
Systrom feels more at ease in a suit than in casual attire and enjoys the unique juxtaposition of pairing traditional suits with sneakers, marrying sophistication with a touch of rebellion. He’s rubbed elbows with iconic fashion figures like Karl Lagerfeld, Nicolas Ghesquiere, and Anna Wintour, all of whom have offered him invaluable advice on dressing for formal occasions.
In many ways, Systrom embodies a fascinating bridge between the worlds of technology and fashion, and he’s eager to share his sartorial insights:
The Perfect Fit
He prefers blazers without shoulder padding, opting for a look that feels more like a regular jacket while still maintaining an air of elegance.
Kevin's Style Staples: Brioni suits, Hamilton shirts, John Smedley sweaters, Charvet knit ties, Lanvin sneakers
Buttoned-Up Shirts
Systrom has a habit of fully buttoning his dress shirts for a polished appearance. He favors custom-made shirts from Hamilton, where he can select from a diverse fabric library.
Timeless Denim
His professional role means he steers clear of trendy options like distressed jeans. When he opts for denim, he chooses dark, classic styles.
Shopping Inspirations
For style inspiration, Systrom turns to Mr. Porter online and enjoys in-person shopping at Wilkes Bashford in San Francisco.
Sneaker Enthusiast
He’s a devoted fan of Lanvin sneakers, which accommodate his wide feet perfectly. It's rare to see him without a pair from this iconic French brand.
Alongside the renowned designer Diane von Furstenberg.
A Unique Grooming Routine
Instead of shaving, Systrom trims his beard with scissors each morning. "It’s made a noticeable difference in my routine," he shares.
Fashion Inspirations
Systrom finds inspiration on Instagram, particularly from accounts like @thedressedchest, which features daily style tips and perfectly coordinated outfits.
Distinctive Accessories
He avoids basic silk ties, favoring a collection of colorful knit ties that add flair to his ensembles.
As a closing thought, it’s worth noting the rising style of Evan Spiegel, the 25-year-old CEO of Snapchat, who’s also making waves in the fashion scene. Could we be witnessing a fashion renaissance among tech professionals?
Evan Spiegel with his girlfriend Miranda Kerr.
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