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Justin O’Shea – The Rebel Powerhouse of Fashion

If you’re tuned into the world of high-end street style, chances are you've spotted a towering, bearded figure who mixes classic sophistication with a gritty, edgy twist. The man who draws every photographer’s lens at fashion weeks around the world is none other than Justin O’Shea.

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A Street Style Icon

With a razor-sharp style and over 100,000 Instagram followers, O'Shea may look like a fashion world insider, but he’s actually an outsider. Born and raised in Australia, O’Shea is a self-made businessman. In 2009, he became the Buying Director for MyTheresa, a German luxury women’s fashion site. Under his leadership, the company skyrocketed from a small Munich store to a powerhouse, bringing in over $130 million a year.

O’Shea’s combination of business acumen and unmistakable personal style caught the eye of Italian tailoring giant, Brioni. Known for their expertly crafted suits with a modern edge, Brioni tapped O’Shea as their Creative Director in 2016. However, his tenure was brief - lasting just six months. Perhaps the highly competitive world of fashion wasn’t ready for someone like O’Shea just yet.

Though his design experience is limited, O'Shea possesses a sharp instinct for style and impeccable timing. In June 2017, he launched his own brand, SSS World Corp, focusing on bold, street-inspired fashion. Dubbed the “Wall Street Fashion Gangster” due to his cool, collected demeanor, let’s take a closer look at what defines Justin O’Shea’s iconic style

With his signature sunglasses and beard, O'Shea mixes patterns and fabrics with ease, creating a look that’s as rebellious as it is polished.

O’Shea’s girlfriend, Veronika Heilbrunner, a fashion editor, is also known for her style. Together, they are one of the most stylish couples in the fashion world.

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Nicknamed the “Wall Street Fashion Gangster” for his commanding presence and edgy wardrobe choices, O'Shea sometimes resembles a rock star with his bold, rebellious outfits.

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Whether he’s wearing a suit with a simple white tee or layering a trench coat over mismatched patterns and ties, O’Shea makes it all look effortlessly cool.

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He’s known for using difficult colors in men’s fashion, yet always manages to pull off a rugged, gritty vibe.

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And of course, the item most synonymous with Justin O'Shea is his signature knee-length trench coat.

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