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Mastering Pomade: A Step-by-Step Guide

In a previous article, we broke down the key differences between wax, gel, and pomade. Since then, I’ve been flooded with questions about pomade - how to apply it, how much to use, and whether it’s best for just the front or the whole head. It’s clear that pomade is finding its way into the daily routines of more and more men, quickly becoming a grooming essential.

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For those thinking about making the switch to pomade, let me remind you: pomade naturally has a shine to it (how shiny depends on the type), making it ideal for classic hairstyles like slick backs, pompadours, and side parts. So, choose wisely before diving in!

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I stumbled upon an easy-to-follow guide on GQ, perfect for anyone new to the pomade game. It’s simple, but it nails the essentials:

Start with Damp Hair

A common misconception is that hair needs to be bone dry before applying pomade. While this might be true for wax or gel, pomade works best on slightly damp hair. Think freshly towel-dried after a shower, or give your hair a quick spritz of water to get the right amount of moisture.

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Damp hair helps the pomade, especially oil-based varieties, spread more evenly and prevents any tugging or breakage during styling.

Rub Pomade Between Your Palms

“How much pomade should I use?” is one of the most frequent questions I hear. The answer depends on your hair length, but it’s always best to start with a small amount and add more as needed.

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Scoop a fingertip-sized amount using your index and middle fingers, then rub it between your palms in a circular motion until it’s evenly spread out.


With your hair damp and the pomade prepped, you're ready to move on to the next step.

Apply Evenly Throughout Your Hair

Using both palms, apply the pomade evenly throughout your hair, making sure to coat every strand - just like you would with shampoo. Pay extra attention to the nape of your neck, as it’s easy to overlook.

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Once the pomade is evenly distributed, push your hair back gently. At this stage, run your fingers through your hair to work the product down to the roots, giving your style that extra hold.

Define Your Part

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Classic hairstyles often feature a distinct part, especially for side part styles. Use a comb (or your fingers if you prefer a more casual, natural look) to separate the hair into a clear part. The general rule: shorter hair stays underneath, and longer hair goes on top. You can always add a little more pomade to define the part further.

Slick It Back

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Start by slicking back the hair on the sides first, then tackle the middle section. Use a comb for a sharp, defined look or your hands for a softer, more natural finish. If you’re rocking an undercut with shorter sides, focus mainly on slicking back the middle.

Don't Forget the Back

You might not see the back of your hair, but everyone else does! Make sure the pomade is applied evenly at the back, particularly at the nape, to maintain a consistent shine throughout.

And there you have it! Whether you're going for a slick, polished look or something a bit more natural, these steps will help you nail your style with pomade.

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