Since discovering pomade, I’ve felt like I’ve unlocked a new level of style. The pomade world, full of slick-haired gents, is vast, with enthusiasts who swear by their favorite brands. One of those standout brands is O’Douds, a company driven by three core values: All Natural, Well-Sourced, and Handcrafted.
Independent pomade brands like O’Douds have a unique edge - they can listen to customer feedback and tweak their formulas swiftly, unlike the cumbersome process required by big-name brands. O’Douds has embraced this philosophy, continually refining their products based on real user input.
Now let’s get into the star of the show: O’Douds Water Based Pomade. FTW515 sent me their latest version to try, and while I’m unfamiliar with previous iterations, I can confidently say this updated version is getting a lot of praise - and for good reason!
Packaging Design
O’Douds nails the vintage vibe with its amber glass jar and minimalist labeling, which feels like a throwback to old apothecary bottles. It’s a classy look that instantly caught my eye. I’ve heard newer batches will feature stickers instead of laser-etched labels, but the glass jar will remain the same.
The 4oz jar is not just about looks though - it’s functional, providing more than enough product to last over a month, even with regular use. Overall, the design is on point, both in aesthetics and practicality.
Pomade Texture
This was the first time I encountered such a unique texture in a water-based pomade. Unlike the thick, clear consistency of Reuzel Red or Blue, O’Douds is creamy and smooth, resembling a light paste or cream. It’s incredibly easy to scoop out and spread, making the application process a breeze.
Scent
The scent is a pleasant surprise. O’Douds describes it as cedarwood with hints of citrus, but to me, the citrus definitely dominates, giving off a subtle lemon candy vibe. It’s light, refreshing, and not overpowering - a perfect everyday scent.
The ingredients, all natural, include beeswax, jojoba oil, castor oil, shea butter, and Vitamin E, which add to both the scent and the nourishing properties of the pomade.
Application and Shine
The pomade spreads smoothly through the hair, though it feels a bit sticky at first. This stickiness fades within a few minutes, allowing for easy styling. On my thick, coarse hair, O’Douds provides a great texture, holding strands together without making the hair look stiff. The shine is moderate - just enough to give a polished look without being too glossy.
While I typically use a comb to set the initial style, I like to finish with my fingers for a more relaxed, natural look. O’Douds works perfectly for that.
Hold Ability
This isn’t a heavy-duty hold pomade - it’s more about giving your hair a natural, flexible look. If you try to overdo it by applying too much, it won’t add hold but instead will weigh your hair down. I’d say the hold is medium, lasting around 6-7 hours, with some loosening after wearing a helmet or going through a long day.
That said, one of its standout features is its ability to be restyled on the go. Even after wearing a helmet, you can easily reshape your hair with your hands, and it’ll bounce back without any tugging or resistance.
Washability
As a water-based pomade, O’Douds washes out easily with just one rinse, leaving your hair feeling softer and healthier thanks to the conditioning ingredients like jojoba oil and Vitamin E.
Final Thoughts
O’Douds Water Based Pomade is definitely worth trying, especially if you value flexibility and ease of restyling throughout the day. In a country like Vietnam, where helmets are a daily necessity, this pomade’s reshaping ability is a game changer.
Priced at 550,000 VND at FTW515, it’s a solid investment. Plus, FTW515 is sweetening the deal with a free 10ml sample of O’Douds shampoo and Reuzel Grooming Tonic for every purchase. And if you’ve been tempted by this review, FTW515 is offering free shipping and COD payment from May 23 to May 30, 2016. Don’t miss out!
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